The vision of the F-35 Joint Strike Fighter (JSF) Program is to “deliver and sustain the most advanced, affordable strike fighter aircraft to protect future generations worldwide.”

The cornerstone of the JSF Program is affordability: reducing the development cost, production cost, and cost of ownership. The program was structured from the beginning to be a model of acquisition reform, with an emphasis on jointness, technology maturation, and concept demonstrations, and early cost-performance trades integral to the weapon system requirements definition process.

The F-35 Lightning II Program is a joint program with no lead service, staffed by Air Force, Navy, and Marine Corps personnel. The Program Executive Officer position alternates between the Departments of Navy and Air Force, and reports to the Service Acquisition Executive (SAE) of the other service. The current Program Executive Officer is U.S. Marine Corps Brigadier General, David R. Heinz.

About JSF

The focus of the program is affordability – reducing the development cost, production cost, and cost of ownership of the JSF family of aircraft. Upon System Design and Development (SDD) contract award to Lockheed Martin on October 26, 2001, the program embarked on full development of three affordable and effective JSF variants. These are the F-35A, the F-35B (STOVL), and the F-35C (Carrier). The F-35 Joint Strike Fighter Program is an internationally oriented program consisting of partnerships with a number of countries that include the United Kingdom, Italy, Netherlands, Turkey, Canada, Denmark, Norway and Australia. The program’s cost is expected to top $200 billion, making this the largest military acquisition program in U.S. history. Current DoD plans call for the production of 2,457 aircraft. Additional aircraft may be bought by the international partners, plus Belgium, Israel, Singapore and other allied governments. The United Kingdom has already invested $2 billion and plans to procure 150 aircraft for its Navy and Air Force.

The F-35 Joint Strike Fighter is set to become the most widely deployed fighter ever produced.The F-35 Joint Strike Fighter will fulfill stated service needs as follows:

• U.S. Navy first day of war, survivable strike fighter aircraft to complement F/A-18E/F
• U.S. Air Force Multi-role aircraft to replace the F-16 and A-10 and complement the F/A-22
• U.S. Marine Corps STOVL aircraft to replace the AV-8B and F/A-18 as their only strike fighter
• Royal Navy & Royal Air Force STOVL aircraft to replace Sea Harriers & GR.7s as a supersonic strike fighter
• Other countries as potential JSF customers include current operators of F-16, F/A-18, and AV-8B

The Publications

The Joint Strike Fighter Program Office has authorized a series of three publications by Faircount Media Group entitled Enhancing Capabilities • Maintaining Affordability • Becoming Reality

Each issue of the series coincides with key milestones in the program. Volume I “Commemorating First Flight” was published in December 2006 in conjunction with the F-35 Lightning II maiden flight on 12/15/06. The series continues in early 2010 with Volume II “Commemorating Delivery” as the program progresses through System Development and Demonstration (SDD) phase. SDD involves the development and testing of the entire aircraft system, including its manufacture.

Opening Messages

• General Norton A. Schwartz, USAF, Chief of Staff
• Admiral Gary Roughead, USN, Chief of Naval Operations,
• General James T. Conway, USMC, Commandant of the Marine Corps
• Joint Letter – Brigadier General David R. Heinz, Program Executive Officer, Joint Strike Fighter
• Ralph Heath, President, Lockheed Martin Aeronautics Company

Opening Interviews

Joint Interview – Brigadier General David R. Heinz, Program Executive Officer, Joint Strike Fighter and Director of Engineering John E. White

Feature Stories

The Program’s Concept, Beginnings and History

The challenge of the JSF program was to achieve high capability at low cost in a design that would fill the needs of three different armed services. We look at the program from its beginnings, through the concept development and design proposals, up to the first flights of AA-1 and BF-1.

Testing, Testing

We follow the process of flight-testing the F-35 variants at Edwards Air Force Base and Patuxent River Naval Air Station. Possibly interview U.S. armed forces test pilots, Lockheed Martin test pilots, and foreign test pilots flying the F-35.

Design, Development and Current Status of Program

The journey from prototype aircraft to warplane is always long and filled with challenges as requirements and features are changed and unexpected difficulties are encountered. A look at the story to date behind the development of the F-35.

International Partnerships

Almost thirty years ago, Lockheed Martin’s F-16 became a major success story as an aircraft procured by NATO allies and air forces all over the world. Lockheed Martin and the Air Force hope the F-35 will have similar success in the future, and international partners are already betting on it. An interview with JSF Director of International Programs Jon Schreiber details international participation in the JSF program.

The Service Variants: Development

An interview with leaders of each of the armed forces about each service’s unique needs and requirements, and how that affected the planning and development of the different variants of the F-35. Including:

• Naval Aviation & Variant – Include interview with Vice Admiral Thomas J. Kilcline, Commander, Naval Air Forces
• Marine Corps Aviation & Variant – Include interview with Lt. Gen. George J. Trautman, Deputy Commandant of Marine Corps for Aviation.
• Air Force Aviation & Variant – Include interview with General John D.W. Corley, Commander Air Combat Command

Airframe, Engines, Weaponry and Technology

A detailed survey of the major component parts of the aircraft – from airframe and engines to avionics, sensors, and armament, and how they all work together to produce a superior aircraft.

Contractors

Contractors large and small, across the United States and overseas, participate in the JSF program. This story looks at a few of them.

The Fifth Generation Leap Forward

A description of the transformational capabilities that the F-35A will provide to the U.S. Air Force and allied air forces in the 21st century battle space.

Why STOVL Matters

A review of the military implications of STOVL and the accomplishments of the pioneering Harrier in service, and a look forward to today’s stealthy, supersonic, STOVL F-35B and what it will mean not only to the U.S. Marine Corps but to the armed forces of several nations.

Advertise

The publications are circulated via controlled distribution to:

• All staff and personnel throughout the Joint Strike Fighter Program Office
• Senior personnel throughout the U.S. Navy, U.S. Air Force, U.S. Marine Corps, DoD, and Pentagon
• Senior military personnel and government staff within the international partnership countries of the United Kingdom, Italy, Netherlands, Turkey, Canada, Denmark, Norway and Australia
• Senior executives, contract managers, and program managers from the Joint Strike Fighter contractors, subcontractors, and industrial base
• Members of Congress

Rates

• Double Page Spread, Color – $20,950.00
• Full page, Color – $12,950.00
• Half Page, Color – $6,950
• Prime Positions
• Inside Front Cover Spread – $24,950
• Inside Back Cover, 1 Page – $15,950
• Inside Back Cover, 2 Page – $23,950
• Facing Foreword, Introduction, Table of Contents, or Masthead – $13,950

*Rates are net of agency commission

Contact

For more information, contact the project manager:

Darren Lewis
813-675-3877
darren.lewis@faircount.com